So, should you tailor your online content to suit the great unwashed?
Not in my views.
I firmly believe in taking the high road.
Why squabble with starlings, when you can soar with eagles?
Pitch your brand high and your prices will follow.
Youll have fewer customers, but theyll be a joy.
Unlike the other crowd.
The sole argument for dumbing down a message is to appeal to the masses.
Trouble is, everyones already doing it.
So, even if your product is absolute crap, using a high tone can create a point of difference from your slovenly competitors.
One of the most valuable lessons Ive learned in decades of writing is:
Never** underestimate the reader!**
In the movie Pretty Woman, shop girls snub Julia Roberts to their great regret.
Ive often been similarly stunned by the high calibre of people I thought couldnt string a sentence.
Today I consider the audience superior to me.
Because, as a group, it is.
This ensures my readers, my writings and therefore my business are all treated with respect.blog comments powered by Disqus